A six-minute film from Jerusha and Adam Shulberg

Start with understanding, not technology.

For anyone about to invest in hearing technology.
And for anyone who already has, and is still struggling.

In the film

Ask us to call you

Or keep reading. Everything in the film is below.

Truly independent Marylebone since 1964 Two-hour Consultation & Discovery Adam Shulberg, FRSM
Remarkable technology

Today's premium hearing technology is extraordinary.

Oticon, Phonak, Widex and others are all doing remarkable things.
And they're doing them in very different ways.

Oticon

Its Dual AI approach works separately with speech and the wider sound scene, giving the brain clearer access to conversation while keeping the spatial information around it.

Phonak

Its dedicated DEEPSONIC AI chip is designed to separate speech from noise in real time, even when voices come from different directions.

Widex

Widex has built much of its approach around naturalness and the immediacy of sound.

  • Different strategies.
  • Different ways of delivering sound.

But how much you actually benefit from any of them depends on something more fundamental.

How deeply we understand the way your ears deliver sound to your brain, and how your brain makes sense of it.

Beyond the audiogram

We don't hear the world in pure tones.

A pure-tone audiogram is where you listen for tones and press a button each time you hear one.

It is an essential part of a hearing assessment. It shows the quietest sounds you can detect.

It cannot show how you follow a conversation at a busy table.

A pure-tone audiogram
2505001k 2k4k8k Hz 04080 dB

Six tones. None of them a conversation.

From ear, to brain, to lived experience

When we choose hearing technology, we are choosing something to help your ears deliver sound information to your brain.

And it has to support what your brain does with that information.

If the choice stopped at the audiogram, very little was learned about how you actually hear and listen in the real world.

Two starting points

Wherever you are with your hearing

If you're considering a hearing aid

Don't start by asking which hearing aid is best.

Start by asking how deeply your hearing health will be understood before anyone decides what's best for you.

And expect to be part of that decision. It shouldn't be a one-way street.

If you've already invested

You've been back for adjustments, more than once. And you're still wondering why it isn't working for you.

Perhaps it isn't the technology.

Perhaps we need to look further back, at how deeply your hearing was explored before that technology was selected.

Honest expectations

What would a meaningful improvement look like for you?

Sometimes even the very best technology will still have limits in areas where you hoped for more.

Hearing care based on trust has to be honest about that too.

2
Hours

That time isn't an extra. It's how we do the work properly.

Consultation & Discovery

Your Consultation & Discovery takes two hours.

Together, we explore:

  • Your hearing sensitivity, including the audiogram.
  • Your functional hearing, in the real world.
  • Your understanding of speech, when there's more than one voice.
  • How you process sound at the level of the brain.
  • Your cognition.
  • The places you live, work and listen.
  • Your previous experience of hearing technology, if you have any.
  • How hearing affects the way you feel, connect and take part.
  • What you actually want to be different.
  • And your expectations.

You leave with a clear understanding of your hearing health and treatment goals we have agreed together.

If hearing technology becomes part of your plan

We select it across manufacturers around those findings and personalise it to you. We objectively verify the sound delivered in your ear, validate the outcome against your everyday experience, and refine it against your goals over a structured six to eight weeks.

You're very welcome to bring your partner, a friend or a family member.

Ask us to call you
Since
1964
New Cavendish Street

Over sixty years in the Shulberg family, at the same Marylebone address.

Independence and heritage

Truly independent. In Marylebone since 1964.

We aren't tied to any manufacturer, so the only question is which approach best supports you.

  • Adam Shulberg, FRSMFounder and Senior Audiologist. Qualified in 1980 and a Fellow of the Royal Society of Medicine.
  • Jerusha ShulbergSenior Audiologist and Director of Wellbeing.
  • Raúl García-MedinaClinical Audiologist and former President of BSHAA, the UK's professional body for hearing care.
  • Dr Saima RajasingamAudiologist, with a PhD in Auditory Perception from Aston University.
Living Out Loud

Conversations about hearing, and being heard

"It was very much focused on the whole person rather than just the fact that I had hearing loss."

Mr Christopher Chandler

Neurosurgeon, and a patient of ours

"You only need a punch word you've missed."

Mr David Garfield Davies

Consultant ENT Surgeon, on one missed word

"If I'd been like I was two weeks ago, I wouldn't have even bothered to say hello."

Andrew Hayward

A patient of ours, on starting conversations again

And from our Google reviews

★★★★★
"I've been advised by Adam at Cubex for over 20 years and he continues to provide a wonderful personal and expert service to help me cope with my increasingly challenging hearing loss."
Peter V. · Google review
★★★★★
"I had a very useful and helpful appointment, where everything was fully and helpfully explained to me."
Peter · Google review
★★★★★
"Very calm pleasant experience from start to finish, the staff were very professional and the coffee was very good."
Keith G. · Google review
★★★★★
"Excellent & consistent care over many years. Friendly, courteous & professional."
Douglas D. · Google review
Begin with Consultation & Discovery

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Questions

Before you begin

Two hours. Please arrive ten minutes early on your first visit so you can register and settle in.

Yes. We work across manufacturers, so we can look at what you have, how it was chosen and personalised, and whether a different approach might suit you better.

Please do. A partner, friend or family member is warmly welcome.

25 New Cavendish Street, London W1G 8LP. Monday to Friday, 9am to 5pm. The clinic has wheelchair access and is set up for visitors with sight or hearing loss. Let us know before your visit if you use a wheelchair.

Hearing technology should be personalised around the person.
Not the person around the technology.

Ask us to call you
Ask us to call you